To millions of people worldwide, Edward de Bono’s name is synonymous with creativity and new thinking. He is the undisputed world leader in what may be the most important field of all in the future: constructive thinking and “operacy” (the skills of doing). In his book de Bono asks, “Who will succeed in the new millennium? Those who rely on the traditional, centuries-old way of thinking – “What is?” – or those who combine it with new thinking skills – “What can be?” De Bono demonstrates his tried-and-true methods of bringing about creative problem-solving, the ability to design the future, skills to create values to live by, and the development of new ideas. This book also introduces the PMI thinking tool and CoRT program, which focuses on correcting the issue that 90% of thinking mistakes are those of perception, not logic. Edward de Bono’s numerous books have been translated and published in 34 languages – many are required reading in schools and universities.
